Creating A Powerful Business Blog
Competing for new readers is a never ending battle faced by business blog operators. So how do successful bloggers continue to compete? Delivering value in a positive manner – using humor when possible – is a simple formula for success. Unfortunately, this turns out to be a difficult challenge for many blog owners.
Inspiring readers to return to the site is one of the major goals of internet marketing, so It is worth exploring just what characteristics win readers’ willingness to return. Businesses must first of course organize the page and content so that it can be found using the search engines. (Some Low Cost SEO methodologies exist to help in this effort.) But once the reader finds and opens one of the website pages, what should happen next?
Value and content are imperative to deliver for each post, article or webpage. Frequently updated information and copy attracts readers for future visits to the site. It is also somewhat important to remember that blogging is at least to a small degree, a form of entertainment. Most entrepreneurs are inundated by dry, boring business material, so a blog post or article that can at least make the content more interesting is a site that will be remembered. When readers remember a given site, the chances are better that they will return to it in the future.
Leading a story with a comic or joke might not be the way to encourage readers to return though. Serious subjects require some degree of serious content. Still, humor is disarming to the reader and allows her/him to enjoy the composition. It is helpful if humor can be worked into the theme. In the end though, the real reasons that viewers will return to a blog or website are fundamentally simple, so blog authors should ensure that each composition includes: Value – providing something of unique value to the reader ‘Move the Ball’ – showing how a reader can quickly make small improvements Support – inspiring the reader to keep facing down challenges and in effect, ‘cheerleading’ helps establish some degree of credibility within the community
Value: Unique bits of value or customer testimonials are useful to illustrate the value delivered by the company. If used appropriately, humor can help in story-telling as well. Keep in mind that customers don’t necessarily have a great deal of time to spend on your page, so keep the piece relatively short – usually in the neighborhood of 500 to 600 words or so.
Using the post to discuss one single point of value is also effective. Readers in a rush to get to the point appreciate brevity and also appreciate knowing the point of value early in the text. Bold statements such a “improve profit margins in retail by 20%” with a certain product or methodology inspires the reader to continue and to look for that point of value within the copy.
“Moving the Ball:” This old football metaphor refers to the importance of making incremental progress if even by small amounts. Under the best of economic conditions, enterprise operators are continuously challenged to make more sales and improve efficiencies so progress is difficult. Showing a reader how to achieve small bits of progress is an attractive reason for a reader to return to the site. Claims of thousands of dollars in income each day using a new internet technique tend to turn these readers off though, so claims of progress should seem reasonable to a well-seasoned entrepreneur.
Support: Motivating prospective clients to undertake actions they might otherwise not want to take requires some degree of ‘cheerleading.’ Advice and support in the face of unknown business challenges always seems welcome to the reader. Including some motivational content or even a small bit of encouragement can attract the reader back for future visits. This also establishes the author as an expert in the field; one that understands unique challenges faced by those in the reader’s line of business.
Be sure to specifically invite the reader to return to the page periodically. Depending upon the frequency of postings to the site, ask readers to visit every day or every other day – whenever new information is posted.
Being mindful of these simple inclusions for each page or post can establish the organization’s blog site as an authority site – which both readers and internet search engines love. The web page and blog can be turned into effective business sales engines by first attracting readers to the site and then by encouraging repeat visits. Over time, many of these readers can be converted into paying customers.
Matthew Stone delivers Low Cost SEO consultation assistance to customers nationwide. Specializing in link building, blogging and article composition and distribution, SEO Consultants in Denver assists businesses of all sizes increase sales and revenue using internet search engine techniques.
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